The MAM Cooler massages, relaxes and soothes babies mouths. The product, which features a water filled cooling element gently soothes baby’s inflamed gums. The only step that needs to be taken is to put it into the fridge for at least an hour beforehand. The unique shape reaches back teeth perfectly and provides a cooling experience for little ones. It also includes 5 different structures which help massage sensitive gums and deal with a variety of biting pressure. The cooler’s curved ring shape is also easy for babies to grab and hold and the cooling part helps babies recognise the difference between warm and cold whilst developing their sense of touch.